I am interested in Ethnocentrism both in thinking mode as in the use of language. Note that I am more apologetic on European ones.
So lets make a brief list of Chinese and European Centrisms.
CHINESE:
Geographical Names:
- "Annam" (=Vietnam): literal meaning: "Pacified South". Tacitus (?) famous saying comes readily to my mind: "They made a desert and called it peace."
- "Outer" and "Inner Mongolia": Harmless, but on the other hand very revealing name. Old style ethnocentrism at its best. Asking the Mongolians themselves, isnt it actually rather the other way round? But then again, who is asking them when it comes to their own land and people... Silly me.
- "Zhongguo": Pinnacle of Ethnocentrism, really a unique gem of politico-ideological propaganda, must have taken quite some Mandarin brainpower to figure that out (didnt they work?).. Only second (down to the pre-eminence of metaphysical over wordly affairs) to the Western challenge cup of "Gods own Country" (once GB, now USA).
EUROPEAN:
- Gods own country: see above
Geographical Names:
- "Middle East", "Far East", etc.: Undoubtedly a Eurocentrism, but I would argue a harmless one, since these geographical names are neutral as such and void of even implicit cultural arrogance. I mean, how could it be worse to be labelled "East" or "Far East" than, say, "West", "Northwest" or "Southsouthwest...?!
Other:
- World Maps with the Northern Hemisphere much bigger than the Southern:
Ever heard of the Mercator projection and the land mass on the Northern Hemisphere bigger than on the southern (leading to mmuch higher degree of distortion with regard to Europe, Russia and Northern America)? Case closed for conspiracy nuts, better work on your general education, simple science at work here.
- World Maps with Europe (and Africa) in the center, flanked to the left by NA (and SA) and the right by, well, the unpronouncable rest:
Thats an interesting one, since there are pros and cons, depending on the criteria one applies to.
Geographical argument: Its better to depict Euroafrica in the center. Why? Because the other two choice are worse when it comes to depicting as much land mass as much in the middle. With Asia-Australia in the center (or the Americas for that matter) you have that frigging big Pacific taking much of the map space in too prominent a place. Who wants to have a map world-rocking places like Vanuatu, Guam and Papua-New Guinea occupying prominent map spaces near the cdenter just in order to have their own little towns and cities being placed in the middle?
Man is a land animal and as such it is his NATURAL way to place as much land in the middle as possible. Period.
Population argument: Its better to place Asia-Australia in the middle. Why? Because every second human being lives in the half circle from Pakistan and India over SE Asia to China and Japan. And since maps are ultimately about humans and the way they see the world, place those areas in the middle and not overaged, underpopulated diva Europe. Period as well.
You take over.




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